STJ Newsletter Issue 23, May 2010

Welcome to our third newsletter of the year. As per the usual we have been very busy with our jewellery ranges and we have also had some major changes with the ranges we currently carry :

INORI

We are ecstatic, to say the least with the brand new INORI catalogue. The new additions to the collections are simply astounding and the first reaction of our retailers has confirmed what we suspected all along: INORI is establishing itself as one of the major players in the stainless steel jewellery domain. We have a PR agency looking after the promotion of INORI and we find ourselves receiving daily requests from mainstream magazines who want to feature pieces. We have also been advertising in ''Famous'' magazine and if you have caught a flight on Jetstar since January you would have seen some INORI pieces advertised in their Inflight Magazine too.

STJ Handcrafted range:

We have re-launched our online shop recently and the support has been great. Currently we are working on a new look for our website, so stay tuned and give us feedback once it's up and running. We estimate that the new version will be ready in a few months time.

STJ and INORI enter ''Social Media''

Here at STJ we made the decision to keep up with current trends and have now created a fan page each for INORI and STJ. The feedback has been very positive. It looks like people love to be able to give feedback and feel involved.

http://www.facebook.com/seriouslytwisted http://www.facebook.com/inorijewellery

Please go and check the pages out and leave us feedback. We value your opinion and want to get it ''just right''. Any suggestions are welcome. We also announce competitions on our fan pages so if you want a chance to win a piece of jewellery, please keep checking on Face Book.

Would you like to enter our current competition for a chance to win a hand-crafted STJ Swarovski crystal necklace?…. All you need to do is to find an original name for the particular piece of jewellery featured and in 25 words or less tell us how you decided on the name. It's very simple!!

Moress:

Overall Moress has been a surprise package for us. We have listened to you and our retailers. You wanted solid gold, we got it!! It's a bit like ''ask and you shall receive'' and because of your requests we decided to carry another bead range. Moress has proved to be a winner and our retailers have happily added Moress to their collections. New additions to the Moress collection are just around the corner. As soon as we receive the new samples we'll let everyone know.

Bacio:

Not everything in life can go according to plan and we have now made the difficult decision to relinquish the Bacio distributorship. We have carried Bacio for 4 years and have invested all we had, including our sweat and tears, to establish this beautiful brand in Australia. We were the number one distributor in the world and could not have done more than we have done and we certainly went over and above what should ever be required of a distributor. We ourselves made the decision to let Bacio go and it was not an easy one to make. We do realise that some Bacio fans will be extremely disappointed with this news and we'd like to stress that we have offered our help to find a new distributor for the brand. We find it a terrible shame that the manufacturing company in Italy is not in the least bit interested to find someone to take over.

They did not take the news of our decision very well and this is possibly their way to show it.

At the end of the day it is out of our hands.

If you are a Bacio fan we also have good news for you: we have a great amount of stock still available and you can still find Bacio at your usual retailer. If you can't find what you need, please contact us at info@seriouslytwisted.com.au .

Also as of June first we will be selling Bacio online at www.bacio.com.au For the time being this website is still a ''view only'' facility but check back in 2 months time and enjoy the new shopping experience!!

We don't like to finish this newsletter on a bad note so here is something to cheer you up:

Once the Bacio website is up and running, mention ''May Newsletter'' in the appropriate box and you will receive a 10% discount on your purchase.

Last but not least, we'd like to thank you for supporting us all along and for traveling with us on the various journeys!! We appreciate it immensely!

PS. Don't forget to become a fan of our fan pages !!

Manuela, Megan, Sarah, Julie and Robyn